Picowsa is an inspiring and educational event inviting youth from across the Central Plains states—South Dakota, Minnesota, Iowa, and North Dakota—to participate in a unique dairy‑themed art experience. Open to 4‑H clubs, FFA chapters, and all interested young artists, this event encourages youth to express what dairy means to them. Whether their inspiration comes from farms, cows, cheese, ice cream, or any other dairy‑related story, youth are encouraged to explore their imagination and bring their ideas to life. All masterpieces are judged and showcased during the Dairy Fest Gala, where youth also have the exciting opportunity to sell their artwork through a silent auction. They may still exhibit their piece at their local county fair or 4‑H Achievement Days before it goes to its new owner. 

This event not only celebrates creativity—it builds confidence, communication skills, and pride in personal accomplishment – helping youth develop a meaningful connection to the dairy industry, encouraging them to learn where their food comes from and understand the importance of agriculture in their communities.